If you’ve typed the letter “B” into Google recently and seen “Bonds Robert Irwin” autofill like magic, you’re not alone. You might remember his dad — the late, great Crocodile Hunter, Steve Irwin, wrestling crocs on iconic wildlife docs back in the day. Now, it’s his son Robert catching everyone’s attention… in nothing but his “skivvies,” as the Aussies call them.
Bonds, the iconic Australian underwear brand, has officially landed in the U.S., launching exclusively on Amazon. And with their “Made for Down Under” campaign starring Robert Irwin blowing up on TikTok, trending on Google, and probably showing up in your mom’s search history, there’s no escaping it. Let’s be honest: Irwin wears it well. See the Robert Irwin underwear ad for yourself, and you’ll get the hype.
But listen gents, you’re not the only one who gets to participate in the effortless, built-for-tough image: Tkay Maidza, a Zimbabwean-Australian singer and songwriter, showcases comfy briefs for women and the unbelievably soft sports bras that pair nicely with it. These looks might even be all we’re wearing this summer, come July in the States.
Bonds has long been a staple in Aussie underwear drawers since 1915. Now, they’re bringing their comfort, clever design, and laid-back vibe stateside, and early buzz says they’re worth every bit of attention. Instead of focusing on overly expensive stars *cough* Jeremy Allen White (no shade), the brand was confident enough to focus on local talent and let the performance speak for itself.
This collection is made of super-soft viscose from bamboo to prevent chafing and keep those thighs friction-free. It also includes breathable, stretchy cotton and cooling technology to keep the sweats at bay.
Sorry to say, spiders, crocs and snakes are not included, but they do really make a splash in the ad campaign.
Men
Bonds Men’s Underwear Anti-Chafing Boxer Briefs Pack
Bonds Everyday Boxer Briefs offer a snug, supportive fit with a stretchy waistband, longer leg length for added coverage, and a functional front fly. Each 3-pack delivers the comfort and value you expect, made from vicose for a no-chaffing experience and sold in sizes small through 3X-Large.
Bonds Men’s Classic Everyday Brief Underwear
Bonds Everyday Briefs feature a classic mid-rise fit with a double-lined front and soft, stretchy cotton that feels great all day. Each 3-pack delivers everyday value, easy care, and timeless comfort made for daily wear. Available in sizes small through 3X-Large.
Just for the record, we don’t call these “wife beaters” anymore but rather the “take it off, Irwin” cotton rib for men. Sold in small through 3X-large and available in black or white.
Women
Bonds Women’s Underwear Boy Shorts Pack
Bonds Originals Boyfit Underwear delivers a soft, stretchy, low-rise fit that moves with you, plus a micro shorts cut for extra coverage and everyday confidence. Each 3-pack offers soft comfort thanks to its blend of modal and cotton material. Get dependable value for your top-drawer rotation. Available in sizes X-Small through 2X-Large.
Bonds Women’s Bralette Bra
Bonds Everyday Briefs feature a classic mid-rise fit with a double-lined front and soft, stretchy cotton that feels great all day. Sold in sizes X-small through 2X-large.
Bonds Women’s Underwear Thong Pack
Bonds Icons Thongs combine soft cotton comfort with a sleek lace waistband and no rear coverage for a barely-there feel that disappears under clothes. Sold in a pack of three in X-small through 2X-large.
This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian’s Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
